PROFESSIONAL EXPERIENCE

 

 


ART RUBALCAVA
2006 – Present
FREELANCE producer & PRODUCTION CONSULTANT
Head freelance production consultancy specializing in concept-to-completion and per project production services for a variety of projects (entertainment magazine, news and talk shows, corporate video, commercial, original pilot and interactive online projects). Provide creative input, pre-production logistical planning, post-production supervision. Oversees $1,000 to $250,000 project budgets, hires/manages 2 to 50+ member crews, ensuring every project is delivered on time, within budget and to 100% client satisfaction. Clients and project highlights include:

BEYOND THE HEADLINES
CBS NEWS/EYE PRODUCTIONS, NY, NY | Producer (2013)
Produced and supervised edit for 2 provocative hour-long ‘crash’ documentaries on convicted killer Jodi Arias and the abductions of the “Cleveland Women” airing on Lifetime network. Shows went from assignment to air within 2 and 4 weeks before respective airdates.

CAUGHT ON CAMERA
NBC PEACOCK PRODUCTIONS, NY, NY | Producer (Seasons 6,7,8)
OVERSEE ENTIRE HOUR-LONG EPISODE.Conceive episode themes, seek and research stories, secure licensing agreements, travel to shoot locations, direct field production, interview subjects, write scripts, oversee edits, oversee support staff for a program which tells the “‘stories behind the videos” that went viral and drew national and often international attention. Episodes: “Did That Just Happen?”, “When You Least Expect It”, “Odd & Outrageous”.

WHAT WOULD YOU DO?,
ABC NEWS, NEW YORK, NY | Producer (Season 5,6)
Create, develop, cast, and oversee every breath from pre through post-production of ‘ethically challenging’ staged scenarios with hidden cameras for the #1 network program on Friday nights; frequently exceeding viewership of more than 7 million viewers. Supervise a crew of 50+ members consisting of actors, technicians, and production support during tapings. Write script into story form for editing, creatively contribute to and approve final edit for air.

MEDIA ACTIVE INC.
NARBERTH, PA | Executive Producer
Lead sales efforts for video production services firm specializing in corporate video, commercial, viral campaign, internet webisode and TV pilot projects. Created/wrote original TV concepts/treatments, supervised in-house, remote and multimedia productions, and live, live-to-tape events streamed for online distribution.

ENTERTAINMENT TONIGHT & THE INSIDER
LA, CA | Producer/Field Director
Achieved respected “go-to” status as Philadelphia contact for globally syndicated L.A.-based celebrity news-driven programs, directing field production for national entertainment-related breaking news stories. Pitched and secured go-ahead for series profiling AMERICAN IDOL hopeful Temptresse Browne, turning a one-off project into a life-affirming 2-month-long multi-part series. Compelling series consistently outperformed conventional celebrity-related stories, delivering a 40% increase in website traffic and a 20% TV ratings bump.

WPVI-TV/6-ABC, PROGRAMMING
PHILADELPHIA, PA 1995 – 2006
SENIOR PRODUCER/ON-AIR REPORTER, PROGRAMMING (1999/2000 – 2006)
Initially hired as ASSOCIATE PRODUCER, achieved 3 increasingly responsible positions within 5 years, culminating with SENIOR PRODUCER in 1999, and ON-AIR TALENT in 2000. Developed/produced multiple critically acclaimed talk show and news magazine-style programs and associated promotional content, and contributed more than 100 packages as ON-AIR REPORTER. Directed 2 to 30 member staffs, optimized project budgets, and coordinated all production logistics for hundreds of on-location and in-studio live/live-to-tape programs, achieving 10 awards during 7-year tenure as SENIOR PRODUCER for such productions as:

BEHIND THE SCENES | EXECUTIVE PRODUCER
Created and produced award-winning documentary-style specials capturing an insider’s view of what goes into producing remote, on-location broadcasts of JEOPARDY and WHEEL OF FORTUNE.

FAST FORWARD | PRODUCER
Supervised production of award-winning 30-minute monthly youth-oriented magazine show profiling youth throughout the DE Valley. 7-time recipient of PA. ASSOC. OF BROADCASTERS AWARD. See more awards.

CHILDREN FIRST/CONNECT WITH KIDS | PRODUCER
Created weekly newscast vignettes and multi-award-winning seasonal half-hour specials focusing on children’s and parents’ concerns. Created multiple interactive community outreach programs that engaged viewers, increased participation and significantly raised shows’ profile among key demos.

PRODUCER, CHILDREN’S PROGRAMMING (1998 – 2006)
Produced all Children’s Programming, including monthly magazine FAST FORWARD, teen talk show YOUTH PERSPECTIVE, weekly news segments and quarterly specials for CHILDREN FIRST, and annual production honoring high school grads, THE BEST OF THE CLASS. Provided editorial guidance, assigned and reported stories.

ASSOCIATE PRODUCER/ FIELD PRODUCER, LOCAL PROGRAMMING (1995 – 1998)
Pitched and developed content for 2 weekly 30-minute news magazines (VISIONS and PRIMETIME WEEKEND), producing 150 stories and playing key role in completion of 100 episodes of each program during 3-year tenure. Nominated for 1998 EMMY AWARD for feature profiling Bob Dorough, SCHOOLHOUSE ROCK Music Director.